NOTICE OF OUR FINANCIAL PRIVACY RIGHTS

We, our, and us, when used in this notice mean ServisFirst Bank.

This is our policy notice for our customers. When we use the words “you” and “your” we mean the following types of customers:

     *Our consumer customers who have a continuing relationship by purchasing or holding financial products or services such as a (n):
     *Deposit account
     *Loan account
     *Credit card account
     *All IRA accounts for which we act as custodian

We will tell you about the sources of the information we collect about you.
We will tell you what measures we take to secure that information.

We first define some terms.

     Nonpublic personal information means information about you that we collect in connection with providing a financial product or service to you. Nonpublic personal information does not include information that is available from public sources, such as telephone directories or government records. Hereafter, we will use the term “information” to mean nonpublic personal information as defined in this section.

     An affiliate is a company ServisFirst Bank owns or controls, a company that owns or controls us, or a company that is owned or controlled by the same company that owns or controls us. Ownership does not mean complete ownership, but means owning enough to have control.

     A nonaffiliated third party is a person ServisFirst Bank does not employ or a company that is not an affiliate of ours. This is also known as a nonaffiliated third party, or simply, an “other party.”

THE INFORMATION WE COLLECT

We collect information about you from the following sources:
     * Information you give us on applications or other forms
     * Information about your transactions with us
     * Information about your transactions with other parties
     * Information from a consumer reporting agency
     * Information we receive as a result of verifying customer Information

INFORMATION WE DISCLOSE ABOUT YOU

ServisFirst Bank does NOT disclose any information about you to anyone, except as permitted by law. Examples of this might include disclosures necessary to service your account or prevent unauthorized transactions.

THE CONFIDENTIALITY, SECURITY, AND INTEGRITY OF YOUR INFORMATION

We restrict access to information about you to those employees who need to now that information to provide products or services to you. We maintain physical, electronic, and procedural safeguards to protect this information.

INFORMATION ABOUT CUSTOMERS

We do not disclose information about former customers, except as permitted by law.