Credit Card Privacy Notice

Rev. 07/2020




Financial companies choose how they share your personal information. Federal law gives consumers
the right to limit some but not all sharing. Federal law also requires us to tell you how we collect,
share, and protect your personal information. Please read this notice carefully to understand what we


The types of personal information we collect and share depend on the product or service you have
with us. This information can include:

  • Social Security number
  • Income
  • Account balances
  • Payment history
  • Credit history
  • Mortgage rates and payments

When you are no longer our customer, we continue to share your information as described in this


All financial companies need to share customers’ personal information to run their everyday business.
In the section below, we list the reasons financial companies can share their customers’ personal
information; the reasons ServisFirst Bank chooses to share; and whether you can limit this sharing.



Reasons we can share your personal information

Does ServisFirst Bank share?

Can you limit this sharing?

For our everyday business purposes-
such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus



For our marketing purposes-
to offer our products and services to you


We don't share

For joint marketing with other financial companies


We don't share

For our affiliates’ everyday business purposes-
information about your transactions and experiences


We don't share

For our affiliates’ everyday business purposes-
information about your creditworthiness


We don't share

For non-affiliates to market to you


We don't share

What We Do


How does ServisFirst Bank
protect my personal

To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. We also maintain other physical, electronic and procedural safeguards to protect this information and we limit access to information to those employees for whom access is appropriate.

How does ServisFirst Bank
collect my personal information?

We collect your personal information, for example, when you

  • Open an account
  • Deposit money
  • Give us your income information
  • Give us your employment history
  • Give us your contact information

We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.

Why can't I limit all sharing?

Federal law gives you the right to limit only

  • sharing for affiliates' everyday business purposes - information about your
  • affiliates from using your information to market to you
  • sharing for nonaffiliates to market to you

State laws and individual companies may give you additional rights to limit sharing. See below for more on your rights under state law.




Companies related by common ownership or control. They can be financial and non-financial companies.

  • ServisFirst Bank has no affiliates.


Companies not related by common ownership or control. They can be financial and non-financial companies.

  • ServisFirst Bank does not share with nonaffiliates so they can market to you.

Joint Marketing

A formal agreement between nonaffiliated financial companies that together market financial products or services to you.

  • ServisFirst Bank doesn't jointly market.

Other Important Information

You may have other privacy protections under applicable state laws. To the extent these state laws apply, we will comply with them when we share information about you.

For California residents: We will not share information we collect about you with non-affiliated third parties, except as permitted by law, such as to process your transactions or maintain your account. We will limit sharing with affiliates to the extent required by California law.

For Vermont residents: We will not disclose information about your creditworthiness to our affiliates and will not disclose your personal information, financial information, or credit report to non-affiliated third parties to market to you, other than as permitted by Vermont law, unless you authorize us to make those disclosures. Additional information concerning our privacy policies can be found at or call 855-881-0364.

For Nevada residents: We are providing this notice to you pursuant to state law. You may be placed on our internal Do Not Call List by calling 855-881-0364 and speaking with a customer service representative. If you have questions about this notice, you may contact us at the following address: 2500 Woodcrest Place, Birmingham, AL 35209, or you may also contact the Nevada Attorney General’s office at: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington Avenue, Suite 3900, Las Vegas, NV 89101, call 702-486-3132, or e-mail”

*Please keep in mind that, as permitted by law, if you have a co-branded credit card account with us and one of our co-brand partners, we share information about you with that co-brand partner in connection with maintaining and servicing your account, including for that financial partner to market to you. Federal law does not give you the right to limit this sharing. We may also disclose nonpublic personal information about you to nonaffiliated third parties, including our co-brand partners, as permitted by law.