ServisFirst Bank, a subsidiary of
ServisFirst Bancshares, Inc. (NASDAQ: SFBS), earns exclusive statewide
endorsement by West Virginia Bankers Association (WVBA) of the agent credit card program offered by ServisFirst Bank.
ServisFirst Bank is a full-service correspondent
provider and currently issues cards for over 90 community banks across the
country, including many that have recently converted from other agent credit
card programs. Through the program, WVBA members will be able to issue credit
cards to their customers, both commercial and retails, with their own bank’s
logo.
The West Virginia Bankers Association Products &
Services Corporation approved the endorsement, citing ServisFirst Bank’s innovative product offerings,
customer service and transparency on pricing. ServisFirst Bank provides a
simple, straightforward program that includes credit card marketing and
portfolio management services at no cost to American Bankers Association member
banks.
“We are excited to be able to offer our members a
high-quality agent credit card program through our partnership with ServisFirst
Bank. ServisFirst has a proven success record, and I have confidence that
they will deliver the same quality of service here in West Virginia that have
enabled them to be successful in other states,” said Sally Cline, President
& CEO of West Virginia Bankers Association.
“We started self-issuing credit cards in 2011 because we weren’t
satisfied with any of the programs on the market,” said Rodney Rushing,
ServisFirst Bank, Executive Vice President of Correspondent Banking. “We knew
that other banks also wanted a card program focused on customer service and
transparency, and that is what we are proud to offer. We are tremendously
excited to be able to support the State Banking Associations by offering a
program that will help their members offer quality products and solutions to
their customers.”
ServisFirst Bank is also the exclusive agent credit
card program for the American Bankers Association.
For more information regarding the endorsement or to
speak to a representative of ServisFirst Bank, please contact Krista Conlin at
205-937-3777. To learn more about ServisFirst Bank, please visit www.servisfirstbank.com.
ABOUT WEST VIRGINIA
BANKERS ASSOCIATION
For more than 125
years, the West Virginia Bankers Association has been the voice for West
Virginia’s banks. Established in 1891, WVBankers is widely recognized as one of
the state’s leading trade associations dedicated to creating a positive
business climate to benefit the entire banking industry and the communities
they serve. No industry is more important to the economy and communities across
West Virginia than the banking industry. In communities large and small, banks
support local organizations, economic development, the arts, education and many
other areas that strengthen our state. To learn more
about the WVBA, click here.
ABOUT
SERVISFIRST BANK
ServisFirst is a full-service
commercial bank focused on commercial banking, correspondent banking, cash
management, private banking and the professional consumer market, emphasizing
competitive products, state of the art technology and a focus on quality service.
Recently, the Bank announced its assets exceed $9 billion. The
Bank offers sophisticated cash management products, Internet banking, home
mortgage lending, remote deposit express banking, and highly competitive
rates.
ServisFirst
Bank was formed in May 2005, and has offices in Atlanta, Birmingham,
Charleston, Dothan, Huntsville, Mobile, Montgomery, Nashville, Pensacola,
Sarasota, and Tampa Bay. In April 2015 and annually thereafter, ServisFirst
Bank has earned investment-grade ratings and a stable outlook from Kroll Bond
Rating Agency (KBRA), which measures companies’ financial fundamentals.
ServisFirst Bancshares, Inc. files periodic reports with the U.S. Securities
and Exchange Commission (SEC). Copies of its filings may be obtained at www.servisfirstbancshares.com.