March 19, 2020

ServisFirst Bank Earns Exclusive Endorsement from Alabama Bankers Association from Alabama Bankers Association

Receives Seal of Approval for Agent Credit Card Program

Birmingham, AL -

ServisFirst Bank, a subsidiary of ServisFirst Bancshares, Inc. (NASDAQ: SFBS), earns exclusive statewide endorsement by Alabama Bankers Association (ABA) of the agent credit card program offered by ServisFirst Bank.

ServisFirst Bank is a full-service correspondent provider and currently issues cards for over 90 community banks across the country, including many that have recently converted from other agent credit card programs. Through the program, ABA members will be able to issue credit cards to their customers, both commercial and retails, with their own bank’s logo.

Alabama Banking Services approved the endorsement, citing ServisFirst Bank’s innovative product offerings, customer service and transparency on pricing. ServisFirst Bank provides a simple, straightforward program that includes credit card marketing and portfolio management services at no cost to American Bankers Association member banks.

ABA President and CEO Scott Latham says this endorsement will make our endorsed partner program even more robust. “We currently have a small list of trusted partners that serve Alabama bankers. ServisFirst Bank offers an excellent program and will be a valuable resource for our bank members,” Latham said.

“We started self-issuing credit cards in 2011 because we weren’t satisfied with any of the programs on the market,” said Rodney Rushing, ServisFirst Bank, Executive Vice President of Correspondent Banking. “We knew that other banks also wanted a card program focused on customer service and transparency, and that is what we are proud to offer. We are tremendously excited to be able to support the State Banking Associations by offering a program that will help their members offer quality products and solutions to their customers.”

ServisFirst Bank is also the exclusive agent credit card program for the American Bankers Association.

For more information regarding the endorsement or to speak to a representative of ServisFirst Bank, please contact Krista Conlin at 205-937-3777. To learn more about ServisFirst Bank, please visit


The mission of the Alabama Bankers Association is to provide effective representation and advocacy for Alabama banks, and to serve and improve the banking industry in a continually changing environment. The Association exists to protect and promote the political, legal and business interests of banks operating in Alabama, and to unite its membership through forums for collective industry action. Through working to create stronger local economies and banks, the Association helps Alabamians achieve greater goals. To learn more about the WVBA, click here.